JAPANESE RICE

This rice hs been cultivated with a new growing technology called Terahertz. Terahertz is light energy that exists in nature, also known as the 'light of life' QQ cultivation is a cultivation method using QQ technology. It is truly pesticide-free and chemical-free cultivation that restores the soil and plants to their original healthy state and revives the power of nature without using any medicine. QQ cultivation focuses on four points: 'correction and maintenance of the soil fungus kingdom', 'enhancement of the disease resistance of the plant itself', 'repellent and pest control methods that are harmless to humans and animals', and quality improvement and increased yield". Agricultural products have produced phenomenal results in both quality and yield.

This Donburi Rice from Toyama Prefecture is called "Milky Queen" as it comes with a milky creaminess and chewy texture. The sticky rice comes is grown from the delicious Toyama water and has a texture similar to that of glutinous rice. It doesn't get hard even when it is cold, so it's excellent for Japanese curry.

A brand of rice cultivated with great love by the Aida family on the lush natural land that is the island of Sado. Oyster shells and Sado cow dung are used as fertilizer and are Global Gap certified (international standards for safe and high quality agricultural products). The Niigata Prefecture's "Special Crop" certification (chemical pesticides and fertilizers used less than half of the region's agricultural standards), and the "Enabling Environment for Ibis" certification (healthy and delicious Sado rice grown using agricultural methods that reduce the use of chemical pesticides and fertilizers, while creating a habitat for life in and around the rice fields) are also a guarantee of quality.